10 Squared

10 Squared managed the event public relations for “Pretty Girls Sweat”. Media relations included pre, during and post coverage of PGS.

Founder and CEO of PRETTY GIRLS SWEAT Aeshia DeVore Branch introduced her inaugural PRETTY GIRLS SWEAT fest (PGSF) on Saturday, September 16 ,2017 at the historic Georgia Freight Depot. Over 500 women experienced a fun-filled day of contests, live performances and heart pumping workouts lead by popular fitness instructors Alana Sanders, Chelcie Scott, Deniece Griffin, Lauren Powers, Dr. Crystal Jones and Lauren Smith. Hosted by TV One’s Sister Circle's, Rashan Ali, the event also honored the following “SWEATlebrities” Rasheeda Frost, Keri Hilson, Nic B, Estelle Archer and Zakia Blain for utilizing their social influence to promote health and fitness. Genise Shelton of BRAVO TV's Married to Medicine also made a special appearance to educate attendees on the importance to of living a healthy lifestyle.

IDEATE
10 Squared developed an integrated media campaign for "Pretty Girls Sweat Fest 2017".

EXECUTE
To jump start the awareness campaign for "Pretty Girls Sweat Fest 2017" 10 Squared created a integrated media pitching campaign that sought to:Produce offline and online media partnerships and placements. Engaging social influencers by leveraging their network to garner social media impressions and press. As well as partnering with media entities for the campaign.

See case study for campaign results: PrettyGirlsSweatMediaRecap1

2017 Pretty Girls Sweat Fest Atlanta held at the Georgia Freight Depot in Atlanta, GA. (B. Alyssa Trofort/Pretty Girls Sweat)

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