Entertainment executive and reality star, Peter Thomas hired 10 Squared to manage the Atlanta launch of his new gourmet coffee, Peter’s Brew. Our objective was to increase brand awareness through a combination of influencer engagement, publicity and social media.
The event was a huge success. Over 200+ influencers and celebrities were in attendance to celebrate Peter Thomas coffee launch. The event received over 1 million media impressions and 3 million social media impressions.
Services: Curated Event Activation, Public Relations, Influencer Engagement, Social Engagement (custom hashtag), Digital Content Development (event recap reel)