Over the last 50 years, Peroni Nastro Azzurro has stayed true to its core values of rich Italian heritage, aligning with some of the world’s most respected innovators across fashion and culture around the globe. To continue this tradition, Peroni tasked our agency to develop a program that showcased Atlanta’s newest fashion designers.
After honing on Peroni’s target audience – the emerging designer, 10 Squared developed Peroni Style Atlanta: Emerging Designer Competition, a program that has grown to become one of Peroni’s yearly activation’s today.
Aligning directly with emerging designers meant integrating the brand into the target’s familiar environment. Our strategy included:
- Introducing Peroni as a brand devoted to supporting the overall growth of emerging fashion designers.
- Providing a platform for emerging fashion designers to showcase their new collections.
- Leveraging Atlanta’s key fashion leaders influence to garner press and social media impressions.
Our responsibilities included concept and budget development, venue scouting, publicity and media planning, event design, fashion show production, guest list management and more.
Over 300 key influencers, media publications and bloggers in Atlanta’s fashion community attended Peroni Style Atlanta: Emerging Designers Competition. The fashionable brand experience involved some of Atlanta’s top industry leaders including representatives from SCAD-Atlanta, America’s Mart and Saks Fifth Avenue; who were part of the judging panel. Peroni Style Atlanta received hundreds of mentions on Twitter and Instagram which equated to a reach of 1,200,000+ impressions.
Industry: Fashion and Beauty
Services: Experiential Marketing, Digital, Influencer Engagement, Public Relations