There is only one constant in life, and that is change. Evidently, PR is no exception! Recent technological advancements have revolutionized how we seek out entertainment, conduct business, and communicate. With innovations such as artificial intelligence, social media, and data analytics tools, many PR professionals have found themselves struggling to keep up with the rapidly growing and expanding technology scene as it continues to disrupt the landscape of PR. This begs the question, is the PR industry out of touch with the times?
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